Cookie Policy

Google Universal Analytics

What is Google Analytics?

Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies in order to evaluate your use of the Great White website. Browsers do not share cookies across domains.

How Google Analytics Works

Google does not collect or store personal information. Google Analytics prohibits the tracking or collection of personal information or the association of personal information with web analytics information. Google Analytics does not report the actual IP address information to Google Analytics customers.

What Google Analytics features are enabled by Great White:

The following Google Analytics Advertising features are enabled in respect of Great White use of Google Analytics:

While Google Analytic cookies are targeting cookies which use a unique ID and can track your visits around different websites, the information collected is anonymous and you will not be personally identifiable to either Google or <company name>

Demographics and interests reporting – Understand how <company name> site audience breaks down by age, gender, and interests.

Google analytics data sharing settings enabled: – Google products & services – Great White shares Google Analytics data with Google to help improve Google’s products and services.

Benchmarking – Great White contributes anonymous data to an aggregate data set to enable features like benchmarking and publications that can help Great White understand data trends. All identifiable information about the Great White website is removed and combined with other anonymous data before it is shared with others.

Technical support – Google technical support representatives have access to Great Whites Google Analytics data and account when necessary to provide service and find solutions to technical issues.

Opt-out: Users may opt-out of Google Universal Analytics’ use of cookies by visiting the Google Universal Analytics opt-out page.

Storage Location: Google stores the information collected by the cookie on secure Google servers.

Google Adwords

What is Google Ads?

Google Ads is an online advertising service provided by Google, Inc.

How Google Ads Works

Google Ads uses temporary cookies that are stored on a user’s computer for a limited period. Only pages that a user has visited containing the Google conversion code are tracked.

Google does not collect or store personal information. Conversions are not isolated: This means that Google or Great White cannot match conversion data to specific customers. Instead Google or Great White can just see aggregated for ads and keywords.

Opt out: There is no opt-out available for this third party cookie. If you do not wish for this third party cookie to be on your computer, please do not click on Google Ads.

Storage Location: Google stores the information collected by the cookie on secure Google servers.

Google Ads Remarketing

What is Google Ads Remarketing?

Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google Inc.

How Google Ads Remarketing works

This website uses the Google Ads remarketing service to advertise on third party websites (including Google) to previous visitors to Great White site. This could be in the form of an advertisement on a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Great White websites.

Google does not collect or store personal information.

Opt out: Users may opt-out of Adwords Remarketing use of cookies by visiting the Adwords Remarketing opt-out page.

Storage Location: Google stores the information collected by the cookie on secure Google servers.

Facebook & Instagram Ads

What is Facebook Retargeting?

Facebook Retargeting is a remarketing service provided by Facebook Inc which uses the Facebook Pixel. Both the instagram and facebook platforms are controlled by the same advertising platform.

How Facebook Retargeting works:

The Facebook Retargeting Service uses the Facebook pixel on Great White. The Facebook pixel is a small, invisible piece of code owned and operated by Facebook that tells Facebook to save visitors’ cookies to Great White websites.

This website uses the Facebook Retargeting service to advertise relevant Great White marketing material on third party websites (including Facebook) to previous visitors to the Great White site. This could be in the form of an advertisement on a site in the Facebook network. Third-party vendors, including Facebook, use cookies to serve ads based on someone’s past visits to Great White websites.

Opt-out: Users may opt-out of Facebook Retargeting use of cookies by visiting https://www.facebook.com/ads/preferences.

Storage Location: Facebook stores the information collected by the cookie on secure Facebook servers.

What are Facebook Custom Audiences?

Facebook’s custom audiences feature enables Great White to create an audience list for sending ads through Facebook.

How Facebook Custom Audiences works

The Great White uses customer data such as email addresses and phone numbers to match (at an email address or telephone level) to Facebook users.

When Great White uploads data to Facebook, this data is hashed and the resulting fingerprints are compared with hashed Facebook user email addresses or phone numbers. If Great White imports an email address that’s unknown to Facebook, that record, once hashed, won’t match anything.

If a Facebook user clicks on an ad that has been sent to them because they are part of a custom audience list, a Facebook cookie installed on the Facebook website allows their user behaviour to be tracked. This enables the Great White to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users.

Opt-out: Users may opt-out of Facebook Custom Audiences by visiting https://www.facebook.com/settings?tab=ads.

Storage Location: This data is stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

Linkedin Ads

What is Linkedin Ads

Linkedin Ads is an online advertising service provided by Linkedin Inc.

How Linkedin Retargeting Works?

The Linkedin Retargeting Service uses the Linkedin pixel on Great White website. The Linkedin Ads pixel is a small, invisible piece of code owned and operated by Linkedin that tells Linkedin to save visitors’ cookies to Great White websites.

This website uses the Linkedin Retargeting service to advertise relevant Great White marketing material on third party websites (including Linkedin) to previous visitors to Great White site. This could be in the form of an advertisement on a site in the Linkedin network. Third-party vendors, including Linkedin, use cookies to serve ads based on someone’s past visits to Great White websites.

Opt-out:

As described in the Linkedin privacy policy you have choices regarding the personalized ads you may see. LinkedIn Members can adjust their settings by visiting https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk=microsites-frontend_legal_cookie-policy

Storage Location: Linkedin stores the information collected by the cookie on secure Linkedin servers.